Appeal

Appeal

In a world of limited attention spans, even the strongest, most targeted proposition can fall short of appealing to customers. The way to avoid this is to ensure 2 things – that your brand is as close to customers as possible, and that your brand is as differentiated from competitors as possible. To do this, it’s better to measure twice and cut once. After all, branding is only expensive when you get it wrong.

Position your Brand

  • Brand DNA Workshop
  • Competitor Brand Comparison
  • Brand Proposition Development

Create an Identity

  • Test Logo Concepts
  • Branding Books
  • Style Guides

Design your Touchpoints

  • Final Logo Designs
  • Touchpoint Evaluation and Designs
  • Collateral Templates (business cards, ppt templates, letterheads)

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